Personalized Supplements Based on DNA, Lab Work, and Lifestyle
Vitagene empowers doctors and enables patients by creating personalized, science-based, quality solutions for optimal health.
Vitagene believes in science, quality, convenience, and encouragement. In their words, they "want people to have a brighter, healthier future, and we believe we can help them get there by leveraging state of the art technology and the latest genomic research that science has to offer."
Based on those principles, we developed a brand strategy that could represent the tradition of science and health combined with the values of future and innovation. In 4 months, we established branding guidelines and created the company's logo; developed the product itself (packaging and print assets) as well as a website, mailing templates and social media profiles.